toomanytigers is the new name for Ray Mills-Morrow’s creative consultancy, formerly know as Read Between The Lines.

More than first-rate copy – it’s everything unspoken behind those words.

Fashion-forward and conscious. Passionate about aesthetics. An unashamed consumer, social media procrastinator adventurer, trendhunter*. Photographer, art director, (ghost)blogger, foodie, archophile. I love beautiful things and experiences, and work hard to afford more of both.

It matters to your brand

because I understand understated elegance. Playful confidence-inducing friendliness. Aspirational effortless cool. And not many freelance copywriters genuinely do.

It matters to the work

because I collaborate and work with design, and build. I won’t scream for more wordcount, leave you to work out what image to find on iStock, or be inflexible when it comes to functionality. We’ll make it work better together.

It matters to your bottom line

because you get more for your money – instinctive art direction, strategic suggestions from a creative perspective, and the clarity of vision only an external perspective can bring.

*and hater of lazy memes. Show me another kitten and I’ll show you the door.

  • “Ray is one of the most creative and adaptable copywriters I have ever worked with, her ability to write at a high technical level for a B2B audience and then switch to a highly creative B2C project or response to a tender is unmatched for me so far in working with various copywriters.”

    Jessica Ellis, Business Development Director.

  • “Ray worked with us over a period of years, and I heartily recommend her copywriting skills and personable way of working to others. She pulled stories out of what we were doing and shaped them to suit our differing audiences and made the process interesting and enjoyable.”

    Anna Traylor, The Design Programme.

  • “Ray is undoubtedly a bright, enthusiastic and engaging person. A very creative copywriter, she brings absolute dedication and passion to her work. Of particular importance is her increasing knowledge around social media. I have no hesitation in recommending her.”

    Roger Proctor MBE, Proctor + Stevenson.

  • “Sharp, quick to absorb detail, and best of all, has a delivery hyperdrive which gets results back to us almost as soon as we’ve turned around. Couple all this to a creative mind with a sense of humour, and you’ve got a sense of the pleasure it is to work with Ray.”

    Mike Zeidler, Director, Happy City Initiative.

  • “Some people make the working world a better place. Ray is one of those people. Her infectious enthusiasm, well-aimed creativity and collaborative approach make her a joy to work with. A talented writer and strategic thinker, she produces concepts that have engagement at their heart.”

    Ian Bates, CD, The Real Adventure.

  • “Ray’s a joy to work with. Asks the right questions. Understands the subtleties of tone of voice and editorial style – in my book, the essential skill for a writer. Really does her homework too. I know (and there’s the clincher) that the copy Ray writes will be on brief, perfectly pitched, delivered on time and right first time.”

    Justin Ballantine, Head of Creative, ThirtyThree.

  • “Ray’s intelligent approach to creative and infectious enthusiasm for her craft is a heady mix to bring to any brief. The speed she can start hitting you with ideas – whether working across the desk from you, or from her creative lair – is consistently quick and reassuringly top-drawer stuff.”

    Olly Whitman, Design Director, Studio Six.

  • “Ray is a pleasure to work with. She delivers great results, on time and to brief and is a brilliant free and creative thinker. Has been a godsend and will always use when I can.”

    Rachelle Corker, Account Director, Armadillo.

  • “Ray is a vital part of the Wheathill team. She really gets our company – who we are, and how we want to present ourselves to the world. Proactive, but never pushy, she’s an absolute godsend.”

    Rona Smith, Owner, Wheathill.