Toomanytigers is Ray Mills-Morrow’s creative consultancy. Ray started out in marketing, before cutting her teeth as a copywriter. She specialised in student marketing, internal comms and employer branding, before earning middleweight and senior stripes in a large multi-service agency. Though agency life was a blast and an education – she picked up polished branding, direct marketing (DM), digital and planning skills – itchy feet and a craving for autonomy won out in the end. She has been successfully freelancing for over 10 years, working with clients large and small across every sector.